. Understanding what

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For contents Which content formats does your competitor prioritize? Which ones do you let go? The answer to these questions can be found through this analysis. Seek to understand why some formats are prioritized over others, and how you can take advantage of the types of content your competitor doesn't produce . Try to understand if the types of content you produce are aligned with the chosen channels and how you can use the channels you have as a differential to get ahead. If possible, place the quality factor in this analysis. ADVERTISEMENT

Understanding where your competitor's major production efforts are Jiangsu Mobile Phone Number List can help you understand what types of content generate the most value for them and which should be prioritized. Frequency X Theme This analysis will show you how your competitor divides their content production between each topic. Understanding what issues you focus your efforts on can indicate strategic directions that you



intend to take your business , as well as issues that have been receiving little attention. When several new pieces of content have a clear focus on a topic, your competitor may be attempting a volume-generating strategy to gain top positions for that topic. This can be important information for you to take precautions and invest in protection for your items that already rank among the first. If an important topic is "forgotten", try to understand why. Has your competitor already positioned well for this issue or does he simply prefer to direct his efforts towards other issues? These are four examples of simpl