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At the editorial meeting, it was great that the three companies were able to brush up on their respective plans. Yamana: Even if you decide how many articles to publish per month, it can be difficult to decide on a plan. At first, we didn't know what kind of projects users were looking for, but after developing various projects, we realized that they were looking for content that was unique to JAL. Tara: , created from a perspective unique to JAL, was very well received by readers. I would like to continue planning projects that interview people who work at JAL. GIG Shiono: Is there anything that stands out to you during your time in charge of planning and production? Hisatomi: I was impressed by his ability to bring out the humanity of JAL employees during interviews.
For example, I was happy that they were able to create content not only from the perspective of their job, but also from the perspective of their personalities, such as focusing on employees who used to play rugby or who Phone Number List love Russia. GIG Shiono: Thank you. We have always been conscious of creating content that conveys the values that JAL values to trico users, and what kind of content trico, a community site, should send out. . Furthermore, ``trico'' is a media whose purpose is to build a brand over the long term, rather than to pursue immediate PV and numbers.
That's why we're working hard to create content that can build fans without focusing on the short term. Tara: In fact, the content of ``trico'' attracts a lot of comments from users. In particular, the summary articles created based on user posts are a killer project unique to trico, so I would like to actively create them in the future. GIG Shiono: We sometimes receive comments such as ``I will use this as reference for my trip'' and ``Thank you for the wonderful article.'' I feel that being able to receive feedback directly from users like this is a result of the brand strength that JAL has cultivated over the years.
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