This step also helps resolve resource allocation

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This can help you know which goals in your strategy are short-term and long-term. issues during goal implementation. Determine the target The SMART model can be a useful model to help you identify your goals. Above all, you also need to make big goals more specific and feasible. Knowing what your goals are before you start planning makes it easier for you to determine what's best for your strategy. Step 2: Research customer portraits To develop a successful content strategy, you need to clearly define who your target audience is, also known as a customer portrait. This is an important step in the content strategy phase. You cannot sell a product to someone you know nothing about. This is especially important for those just starting out in the marketing industry.


When you know who your target audience is, you can create morevaluable and relevant Telegram Number Data content to increase conversion rates. Research customer portraits Customers are content consumers Collect data and analyze it to find commonalities If you don't already have a customer persona, you'll need to analyze the data to figure out who you want to read your content and like it. When you analyze metrics like demographics and contact methods, first group leads based on commonalities. Then, continue to look closely at these groups to find commonalities and smaller subgroups. Filter out customer portraits If you are an experienced marketer, your goals may change from time to time. Do you want to target a new audience or expand your existing target market? Do you want to keep the same target audience? Reviewing the metrics of your target customer base by conducting periodic market research each year is crucial to growing your customer base.



Rethinking current customer segments can help in creating customer personas. Step 3: Audit content In the first stage, many brands often start with blog or social media posts. Miko Tech recommends that you perform a content audit to evaluate the highest and lowest performing content. By auditing content, you will know what type of content, format or topic interests users and brings the best results. From there you can remove inappropriate content and save resources. audit content Content audit is a necessary step Find the right topic and content format When you review your content, make sure you note down page titles , content formatting, word count, and content summary.