Welcome Emails The third is the ‘Welcome!’ emails

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screenshot of direct email sample 3.  These emails are what customers receive when they sign up for a mailing list. This is where you establish trust and brand loyalty to the user. Welcome emails should be simple and brief as you don’t want to turn off customers right away with lengthy emails for your first one. Welcome E-mail from Slack 4. Newsletters email newsletter screenshot Next is the newsletter which is one of the most common email types. It’s usually how email marketing campaigns of businesses start.

It’s a great way of informing users what your company is all about and the products and services you offer. Newsletters should be informational in nature. That’s why most newsletters include links to blog posts of company websites CY Lists rather than product links. 5. Event emails screenshot of grow and balance your life event email Event emails are used to invite your email list to an event your company is hosting. Events are a great way of engaging with customers and keep them loyal to your brand or gain more sales. I would recommend sending event emails twice per event.



Your first email is to inform them about the event with a call to action. The second email is to remind them about the upcoming event around 1 or 2 days before the actual event. You can send more than two emails but keep in mind the time between those emails to not annoy your customers. 6. Lead Nurturing Emails When customers sign up for email updates or in your campaigns, you know that they are already interested in the product or service that you offer.