Whereas on a typical product page

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Can colors be flavorful? This landing page says they can, and our abrupt craving for something sweet and fruity makes us believe it. The page also does a good job of leveraging social proof by including recognizable media logos and positive customer reviews. Example #7: Infinite Moon Industry: Home Model: Storefront Page Type: Click-Through Ecommerce Landing Page: Infinite Moon Image courtesy of Infinite Moon. (Click to see the whole thing.) What this ecommerce example reveals: You should always back up your claims with your best testimonials Any ecommerce marketer will be able to tell you that reviews and testimonials are some of the most powerful tools in your arsenal.

And this example from Infinite Moon and Wallaroo Denmark WhatsApp Number Data  Media shows how you can use them more effectively on a landing page to make a sale.  you might just automatically surface up the latest customer reviews, the testimonials on this page have been carefully curated to help tell the brand story. Each one touches on an important benefit of Infinite Moon pillows: maximum comfort, serious pain relief, and high-quality materials. What else we love about this landing page: Using lightboxes to give visitors an up-close view of the product and provide additional information means that the page isn’t cluttered.

InfiniteMoon makes good use of the space above the fold, communicating their value prop through a punchy headline and emotive hero shot. Example #8: Solo Stove Industry: Cookware Model: Storefront Page Type: Click-Through Ecommerce Landing Page: Solo Stove Image courtesy of Solo Stove. (Click to see the whole thing.) What this ecommerce example reveals: You can overcome purchase objections using photos and other media Are you relying on the fact that visitors will actually read your product descriptions? As a copywriter, I know as well as anyone that (and this is hard to admit) text and bullet points will only get you so far when it comes to overcoming purchase objections.