We sometimes have access

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These individuals will also provide input on what customers like best and what positive feedback product improvements are suggested. Another team to talk to is the person who manages the site's live chat (if one exists). At ,  to live chat transcripts and can analyze them to identify trends and frequently asked questions. Websites Here we focus specifically on the websites themselves to see what data we can collect to inform our experiments. What does the sales process look like? At this point, I recommend sitting down with the client and mapping out.

The sales process from start to finish on a big whiteboard, including every touchpoint moible number data between the client and the website or marketing materials (such as emails). From here, you can drill down into each part of the process in great detail to find where problems may arise. It is also at this point that you should check the channels in your analysis or set them up if they do not currently exist. Try to identify the most common drop-off points and drill down to understand why. Sometimes, technical issues can be the reason for a drop in conversion rates.



So make sure to at least segment your data by browser to try to identify issues. What is the current traffic situation? This requires you to dig into the existing analytics data you get from your website. At this point, there are a few core things you just want to better understand: The amount of traffic your website receives: This may impact your testing, as you may see lower traffic, which affects the time it takes to complete your test. What demographics does the site generally attract? If you use (analytics), this may require you to enable additional tracking.